A Taste of Japan: Discover the Rich Umami Flavor of Kewpie Mayonnaise

Welcome to the world of Kewpie mayonnaise, a luscious Japanese condiment that has captured the hearts and taste buds of food enthusiasts worldwide! With its rich and creamy texture, Kewpie mayo brings an unparalleled level of flavor to your culinary creations. But what makes Kewpie mayonnaise so irresistible? Let’s dive into the secrets behind this iconic condiment and explore its unique taste, versatility, and how you can bring this deliciousness to your own kitchen.

Key Takeaways

  • Discover the rich umami flavor of Kewpie Mayonnaise, made with twice as many egg yolks for a richer flavor and smoother texture!

  • Enjoy its unique blend of vinegars, including rice vinegar and apple cider vinegar, plus an umami boost from MSG – perfect in sandwiches & salads or traditional Japanese cuisine!

  • Get ready to make your own Kewpie Mayo at home with simple ingredients & easy instructions – experience a delectable culinary adventure today!

The Secret Behind Kewpie Mayonnaise’s Unique Taste

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The secret to Kewpie mayo’s mouthwatering taste lies in its simple yet powerful combination of ingredients. Unlike traditional American mayonnaise, which uses whole eggs and distilled white vinegar, Kewpie mayo stands out with its use of only egg yolks, a variety of vinegars, and a touch of monosodium glutamate (MSG) for an extra umami boost.

Kewpie mayonnaise has been delighting taste buds since 1925, and its unique blend of ingredients has made it a staple in Japanese kitchens. What makes this mayo stand out? The answer lies in three fundamental elements: egg yolks, vinegar variety, and umami boost.

Egg Yolks Only

Opting for only egg yolks instead of using a whole egg, Kewpie mayo revolutionizes the flavor game, boasting a richer flavor and smoother texture than mayonnaise made with whole eggs. Egg yolks contain more fat, calories, and essential vitamins and minerals than egg whites, contributing to a more luxurious and delicious mayo.

Kewpie’s commitment to using twice as many egg yolks as imported mayonnaise of that time was driven by the desire to create a nourishing, high-quality condiment with a natural flavor. This choice has paid off, as Kewpie mayo has become a beloved staple in many homes and restaurants worldwide.

Vinegar Variety

Vinegar is at the heart of Kewpie mayo’s distinct, tangy character. While most mayonnaises use distilled white vinegar, Kewpie opts for a unique blend of vinegars, including rice vinegar and apple cider vinegar. This combination adds a tangy and slightly sweet taste to the mayonnaise, setting it apart from its American counterparts.

Apple cider vinegar, in particular, adds a hint of sweetness to Kewpie mayo, complementing the rich and savory flavor from the egg yolks. This delightful mix of vinegars creates a truly unique and delicious flavor profile that has made Kewpie mayo a fan favorite.

Umami Boost

What further distinguishes Kewpie mayo is the addition of MSG, offering an umami flavor that amplifies the condiment’s overall taste. Umami, known as the “fifth taste,” is a savory and meaty flavor that comes from compounds such as glutamate, inosinate, and guanylate.

MSG, or monosodium glutamate, is a flavor enhancer commonly used in food products to intensify the overall flavor profile and can be used as a substitute for salt to reduce sodium intake. By including MSG in its recipe, Kewpie mayo offers a rich umami taste that elevates its flavor to new heights.

With its unique taste and texture, Kewpie mayo proves to be a versatile player in the culinary world. It can be found in a wide range of dishes, including:

  • Sandwiches

  • Salads

  • Sushi

  • Traditional Japanese cuisine

Here are some of the most popular ways to relish this luscious condiment, often prepared with canola oil or soybean oil, and conveniently stored in a squeeze bottle.

Sandwiches and Salads

Whether you’re spreading it on a sandwich or mixing it into a salad, Kewpie mayo adds a rich flavor that takes your meal to the next level. Its creamy texture and tangy taste make it a delicious addition to dishes like egg salad or tuna avocado toast, giving a fresh twist to these classic recipes.

The distinct flavor of Kewpie mayo can dramatically transform traditional salad dressings. By adding a tangier, sweeter, and creamier taste compared to regular mayonnaise, Kewpie mayo enhances the overall flavor of the dressing and adds richness to your salad experience.

Sushi and Japanese Dishes

Kewpie mayo is commonly used in sushi rolls and other Japanese dishes for an authentic taste. It can be used in various ways, such as:

  • Drizzling on top of sushi rolls

  • Using as a dipping sauce

  • Combining with other ingredients like sriracha or lemon juice to enhance the flavor of the sushi

Aside from sushi, Japanese mayo, also known as Japan Kewpie mayonnaise or Kewpie mayo, is a popular ingredient in various traditional Japanese dishes, such as:

  • Tamago Sando (Japanese Egg Sandwich)

  • Okonomiyaki

  • Japanese Apple Salad

  • Japanese Macaroni Salad

Its distinctively rich flavor adds a unique and delicious touch to these dishes, making them even more enjoyable with their rich and creamy texture.

Dipping Sauces

One of the most exciting ways to enjoy Kewpie mayo is as a dipping sauce for vegetable sticks or other snacks. Its rich flavor and creamy texture make it a delightful accompaniment to fresh, crunchy veggies.

You can also get creative by mixing Kewpie mayo with other ingredients to create unique dips. Some popular options include:

  • Sweet and tangy dip

  • Goma dare

  • Gochujang mayo

  • Sriracha mayo

The possibilities are endless, so don’t hesitate to experiment and find your favorite Kewpie mayo-inspired dipping sauce.

Health Benefits and Sustainability Practices

Not only is Kewpie mayo a delicious condiment, but it also offers some health benefits and follows sustainable practices. Here are some reasons why Kewpie mayo is a great choice:

  • It has a high amino acid content, which is beneficial for your body.

  • It has low sodium levels, making it a healthier option compared to other mayonnaise brands.

  • The company has eggshell recycling initiatives, contributing to a more sustainable environment.

Amino Acids and Low Sodium

Kewpie mayo contains amino acids derived from the protein in the egg yolks, which provide a savory flavor. Additionally, Kewpie mayo has a low sodium content of only 0.3g of sodium chloride equivalent in every 15g (about 1 tablespoon). This can be beneficial for individuals monitoring their sodium intake as part of a balanced diet.

MSG, the flavor enhancer found in Kewpie mayo, also contributes to its umami taste and can be used as a substitute for salt to reduce sodium intake. So not only does Kewpie mayo offer a unique and delicious flavor, but it also provides some health benefits for those looking to enjoy a tasty condiment without compromising their dietary needs.

Eggshell Recycling

Kewpie is committed to promoting sustainability by recycling eggshells for use in various products. The company utilizes 100% of the eggshells and eggshell membranes generated in its manufacturing process, aiming for zero landfill disposal or incineration.

By recycling eggshells, Kewpie creates incredible products, including food items, cosmetics, and collagen-boosting ingredients. This commitment to sustainability sets Kewpie apart from other mayo manufacturers and demonstrates the company’s dedication to responsible practices.

Checkout 11 Creamy Kewpie Mayo Nutrition Facts.

Kewpie Mayonnaise vs. American Mayonnaise

dips, sauces, food

Having delved into the unique qualities of Kewpie mayo, it’s time to contrast it with its American counterpart. While both are popular condiments, there are some key differences in taste and texture that set Kewpie mayo apart from American mayonnaise.

Taste Differences

Kewpie mayo’s unique blend of ingredients, including egg yolks, rice vinegar, and MSG, results in a richer, tangier taste than American mayo. The use of rice vinegar and egg yolks instead of whole eggs gives Kewpie mayo a distinctive taste profile that is both delicious and memorable.

The addition of MSG in Kewpie mayo also contributes to its rich umami flavor, which enhances the savory taste of the condiment. In contrast, American mayo does not typically contain MSG, resulting in a different taste profile that lacks the umami depth found in Kewpie mayo.

Texture Comparison

The use of only egg yolks and Kewpie’s secret emulsification process results in a silky-smooth, custardy texture that sets it apart from American mayo. The egg yolks provide a richer and more velvety consistency, while the emulsification process ensures a stable and creamy texture.

In comparison, American mayo, which uses whole eggs, has a thinner and less silky texture. Kewpie mayo’s thicker and creamier consistency is a testament to its unique ingredients and meticulous production process, making it the best mayo for those seeking a more luxurious and enjoyable condiment experience.

How to Make Your Own Kewpie-Inspired Mayo

If Kewpie mayo’s unique taste and texture have piqued your interest, consider crafting your own Kewpie-inspired mayo at home. With a few simple ingredients and some easy-to-follow instructions, you can create a delicious homemade version of this beloved Japanese condiment.

Ingredient List

To replicate Kewpie mayo’s taste, you’ll need the following ingredients:

  • Egg yolks

  • A mix of vinegars (such as rice vinegar and apple cider vinegar)

  • Salt

  • MSG

These components are key to achieving the distinct tangy and umami flavor that Kewpie mayo is known for.

Step-by-Step Instructions

To make your own Kewpie-inspired mayo, follow these steps:

  1. Combine one egg yolk with 1 ½ teaspoon of Dijon mustard in a mixing bowl or food processor.

  2. Mix together your choice of vinegars, salt, sugar, and MSG until well-combined.

  3. Slowly add 175ml of vegetable oil to the egg yolk mixture while whisking vigorously or blending in a food processor.

  4. The mixture should emulsify and become thick and creamy, just like Kewpie mayo!

Once your homemade Kewpie-inspired mayo is ready, transfer it to a storage container and refrigerate until ready to use. Enjoy your homemade mayo in:

  • sandwiches

  • salads

  • sushi

  • as a dipping sauce

for a truly delectable and unique culinary experience.


Kewpie mayonnaise, with its rich, tangy taste and silky-smooth texture, is a truly unique and versatile condiment that has captured the hearts of food lovers worldwide. Its combination of egg yolks, a variety of vinegars, and an umami boost from MSG sets it apart from other mayonnaise options. Whether you’re using it in sandwiches, salads, sushi, or as a dipping sauce, Kewpie mayo is sure to elevate your culinary creations. Plus, with its health benefits and commitment to sustainability, Kewpie is a brand you can feel good about supporting. So why not give Kewpie mayo a try and experience the delicious difference for yourself?

Frequently Asked Questions

What is the difference between Kewpie and regular mayo?

Kewpie mayonnaise is delightfully richer and smoother than regular store-bought mayo thanks to its high egg yolk content, giving it a deeper yellow color and umami-rich, tangy-sweet flavor profile.

What does the name Kewpie mean?

Kewpie is a cute and friendly term derived from Cupid, the Roman god of love. It was coined by inventor and illustrator Rose C. O’Neill in 1909 and refers to their Kewpie doll that was released in 1916 with the goal of teaching people how to be kind and happy.

Can you get Kewpie mayo in the US?

Yes, you can get Kewpie Mayonnaise in the US! Known for its unique “umami” taste, Kewpie Mayonnaise is a great addition to any meal or snack. So go ahead and add a tangy, distinctive flavor to your food today!

Is Kewpie a sauce?

Yes, Kewpie is a sauce! It’s Japan’s most trusted and beloved mayonnaise and salad dressing brand, and has been a staple of Asian cuisine for over 95 years.

What makes Kewpie mayonnaise different from American mayonnaise?

Kewpie mayo stands out with its richer, tangier taste and smoother texture thanks to the use of egg yolks, a variety of vinegars, and MSG, making it much more flavorful than American mayo.

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