How to Become a Social Media Manager in 2024 [Proven Strategies]

Have you ever dreamt of becoming a social media manager but don’t know where to start? You’re not alone. With the growing importance of social media in today’s digital world, it’s no surprise that many people aspire to break into this exciting and dynamic field. But how can you become a successful social media manager with no experience? Don’t worry! In this blog post, we’ll guide you through the process of acquiring the skills, building a strong portfolio, and finding job opportunities that will help you kickstart your career in social media management.

Key Takeaways

  • Social media managers are responsible for creating content that reflects their brand’s identity and optimizing SEO to attract a larger audience.

  • Successful social media managers must possess diverse skills, such as data analysis and understanding industry trends, To building personal profiles on social platforms.

  • Job seekers should create professional resumes, stay up-to-date with platform changes & best practices through online courses/workshops/certifications & participating in online communities

The Role of a Social Media Manager

internet, whatsapp, smartphone

The role of a social media manager is central to the management of a brand’s online presence. Their responsibilities include:

  • Planning and creating content that aligns with the brand identity

  • Analyzing and reporting the performance of the content

  • Engaging with the community through comments and direct messages

To excel in this field, a social media marketing manager should possess excellent social media manager skills, such as communication. This is important for conveying the brand message, responding to messages and comments, and collaborating with other individuals within the organization to develop a successful social media marketing strategy.

Customer service is another significant aspect of social media management. With platforms such as WhatsApp and Facebook Messenger, customers often turn to social media for assistance or to share their experiences. A good social media manager should be able to handle these customer interactions effectively while maintaining a consistent brand voice.

Additionally, having SEO knowledge is indispensable, as incorporating SEO into social media copy can attract a wider audience, leading to more potential customers.

Managing Multiple Platforms

In the current digital environment, it’s necessary for social media managers to have proficiency in managing a variety of social media platforms. Each channel, such as LinkedIn, Instagram, and TikTok, has its unique audience and content requirements. This means that social media managers must adapt their content and strategies to suit each platform. Successful social media management also involves using social media listening tools like SparkToro and BuzzSumo to monitor conversations and carry out competitive analysis.

Being a social media manager requires keeping abreast of the latest features and trends across various platforms. This includes understanding various social media management tools like Hootsuite, Buffer, and Later, which can help you schedule posts, analyze data, and manage your social media accounts efficiently. The writer has experience managing a range of platforms, including Klaviyo, ConvertKit, Later, Hootsuite, ManageFlitter, Schedugram, Onlypult and Hubspot. They also have knowledge of Pocket, Canva, RiteTag, IFTTT, Buffer, RoundTeam, Mailchimp, Constant Contact and iContact.

Collaborating with Marketing Teams

Social media managers often work closely with other marketing team members to ensure a cohesive and effective online presence. The importance of teamwork cannot be overstated in social media management, as it’s a collaborative effort not an isolated task. that involves various creative teams, including marketing, public relations, and sales. A social media manager plays a vital role in creating lead generation campaigns that result in revenue, making their collaboration with other marketing professionals essential.

To thrive as a social media manager, gaining insights from peers who are already in this role is of great importance. Observing their practices and strategies can provide valuable insights into:

  • The most effective ways to manage social media channels

  • Collaborating with marketing teams

  • Developing your skills

  • Understanding the complexities of social media marketing in a professional setting

This hands-on experience will not only help you develop your skills but also allow you to understand the complexities of social media marketing in a professional setting.

Essential Skills for a Successful Social Media Manager

telephone, mobile, call

Acquiring a diverse set of skills is a necessity to become a successful social media manager. Data analysis capabilities are fundamental, as they allow you to understand the performance of your social media efforts and make data-driven decisions to optimize your strategies. Furthermore, keeping up-to-date with the evolving landscape of social and digital media is necessary, including new measurement and analytics tools, industry trends, and competitor activities.

Having an area of specialization can help set you apart from other candidates. For example, you may choose to focus on a specific platform, such as Instagram or LinkedIn, or develop expertise in influencer marketing or data analytics. Acquiring knowledge is essential for a social media manager, particularly for those in entry-level positions. Possessing a curious mindset and a willingness to learn will be valuable assets in your journey to becoming a successful social media professional.

Writing and Content Creation

The role of a social media manager fundamentally involves:

  • Creating engaging and shareable content for various platforms

  • Adapting writing style to suit each platform’s unique audience and content requirements

  • Copywriting proficiency and effective communication skills

  • Conveying your brand’s message and engaging with your audience in a meaningful way

To create engaging content, take inspiration from successful brands and individuals on social media. Pleasing is a “life brand” that was founded by musician Harry Styles. It has a distinct and consistent color palette which is used to promote its portfolio of products, from nail varnish to lipsticks, on social media. By observing and learning from these examples, you can develop your content creation skills and craft compelling social media posts that resonate with your target audience.

Social Media Analytics

For social media managers to maximize their strategies and campaigns, analysis of data and performance metrics is fundamental. This involves gathering data, understanding which metrics are most relevant to your goals, and using the insights gained to optimize your social media efforts. Tools like SparkToro, BuzzSumo, and Hootsuite can be used for social media data analysis, while project management tools can help you track the performance of your content and identify areas for improvement.

Social listening is another important aspect of social media analytics. By monitoring conversations and carrying out competitive analysis, you can gain valuable insights into your audience’s preferences, pain points, and interests. This information can then be used to inform your content strategy and ensure your social media efforts are aligned with your target audience’s needs and expectations.

Learn more, visit 10 Skills Every Social Media Manager Must Have.

Building Your Social Media Management Portfolio

Showcasing your social media management skills and experience to potential clients or employers necessitates the creation of a strong portfolio. Your portfolio should demonstrate your expertise in managing multiple platforms, creating engaging content, and analyzing data to optimize your strategies. By including examples of your work, along with any relevant certifications or accolades, you can effectively illustrate your capabilities and establish credibility as a social media manager.

To build your portfolio, consider starting with your own social media profiles. Developing a personal brand and showcasing your skills through your own channels is an excellent way to gain experience and demonstrate your expertise in social media management. Additionally, consider volunteering or taking on freelance projects to gain hands-on experience and build a diverse portfolio that highlights your skills and accomplishments in the field.

Personal Profiles and Branding

Leveraging your own social media profiles can be an effective method to exhibit your expertise, build your personal brand, and demonstrate your skills as a social media manager. By creating a strong social media presence and sharing engaging content on platforms like LinkedIn, Instagram, and Twitter, you can establish trustworthiness and credibility in the eyes of potential clients and employers.

Constructing a personal brand also provides an opportunity to practice your social media management skills in a real-world setting. By managing your own channels or profiles, you can gain hands-on experience in creating content, analyzing data, and engaging with your audience. This practical experience will not only help you develop your skills but also provide tangible examples of your work that you can include in your portfolio.

Volunteering and Freelance Work

Gaining experience through volunteer work or freelance projects is another effective way to build your social media management portfolio and establish credibility in the field. By offering your services to non-profit organizations, small businesses, or individuals, you can gain valuable hands-on experience while also making a positive impact on the organizations you support.

To find volunteer and freelance opportunities, you can consider the following:

  • Reach out to local organizations and inquire about any available volunteer or freelance positions.

  • Search for projects on freelance job platforms such as Upwork, Freelancer, or Fiverr.

  • Offer your services to your personal network and let them know that you are available for volunteer or freelance work.

When applying for these opportunities, make sure to include any relevant experience and accomplishments in your portfolio. This will help demonstrate your skills and expertise to potential clients or employers.

Education and Certification Options

Leveraging educational resources and certifications can significantly enhance your social media management skills and boost your employability. Pursuing a formal education in marketing or communications may provide a solid foundation for your career, but it’s not the only option. There are numerous online courses, workshops, and certifications available that can help you learn the specific skills needed to excel in social media management.

Whether you’re starting from scratch or looking to deepen your knowledge in a specific area, exploring these educational resources can provide valuable insights and help you stay up-to-date with the latest trends and best practices in social media management. Be sure to include any certifications or courses you’ve completed in your portfolio, as this will help showcase your dedication to the field and further validate your expertise.

Online Courses and Workshops

Learning new skills and keeping up with industry trends can be conveniently and flexibly achieved through online courses and workshops. There are numerous online courses available for social media managers, covering various aspects of social media management and marketing. Some popular options include:

  • Social Media Certification by HubSpot

  • Fundamentals of Digital Marketing by Google

  • Social Media Management Course on Coursera

  • Social Media Marketing Course on Reliablesoft

Additionally, there are several free social media courses available online, such as:

  • Coursera’s “What Is Social?”

  • Udemy’s “Social Media Monitoring” and “Social Media Ethics”

  • Metadata’s “Blueprint”

  • Constant Contact’s “Social Media Quickstarter”

By engaging in these courses and workshops, you can expand your knowledge, acquire new skills, and stay abreast of the latest trends and strategies in the ever-evolving world of social media management.

Industry Certifications

Pursuing industry-recognized certifications can help validate your expertise and increase your employability as a social media manager. Certifications such as the Certified Social Media Marketing Specialist credential can provide you with a competitive edge and demonstrate your commitment to the field.

When selecting a certification, consider your specific interests and career goals, as well as the reputation of the certifying organization or institution. Be sure to include any certifications you’ve earned in your portfolio, as they can help differentiate you from other candidates in the job market and showcase your dedication to the field of social media management.

Finding Social Media Manager Jobs

Upon acquiring the requisite skills and building a robust portfolio, you can commence your search for social media manager job opportunities. There are various strategies you can employ to find job openings in the field, such as:

  • regularly monitoring job boards and online recruitment sites

  • networking with individuals within the industry

  • leveraging professional social media accounts

Locating the perfect job opportunity can be a process requiring time and persistence, but by staying focused on your career goals and continuing to build your skills and experience, you’ll be well on your way to landing your dream social media manager job. Remember, every job opportunity is a chance to further develop your skills and expand your professional network.

Job Boards and Networking

Discovering job openings and connecting with potential employers can be facilitated through valuable tools such as job boards and professional networking. Regularly monitor job boards and online recruitment sites for social media manager positions, and keep your resume and cover letter up-to-date and tailored to each job application.

In addition to job boards, make use of professional networking platforms like LinkedIn to connect with industry professionals and stay informed about job openings. When reaching out to prospective employers, be sure to maintain a professional and courteous demeanor, and take the time to research their company and industry to demonstrate your genuine interest in the position.

Networking can be a powerful tool in your job search, so don’t be afraid to reach out to others in the field and ask for advice or recommendations.

Crafting a Winning Resume

Showcasing your skills and experience in social media management requires the creation of an impressive resume. To craft a winning resume, consider the following tips:

  1. Compose a compelling profile summary that effectively displays your qualifications.

  2. Include your name, contact information, and public social media profiles.

  3. Highlight applicable skills, such as modern marketing strategies and customer-facing communication.

  4. Demonstrate your accomplishments and results-driven approach.

When sharing your resume online, be sure to:

  • Exclude any personal information for your security

  • Tailor your resume to each specific job application

  • Utilize real examples and templates to guide your resume creation

By crafting a compelling and well-organized resume, you’ll increase your chances of landing a social media manager job that aligns with your skills and career goals.

Being a social media manager necessitates staying informed about the latest trends and developments in the social media landscape. This includes:

  • Staying updated on platform alterations

  • Keeping track of novel capabilities

  • Following optimal practices

  • Monitoring competitor activities

  • Staying informed about industry news

By keeping your finger on the pulse of social media trends, you’ll be better equipped to adapt your strategies and stay ahead of the competition.

There are various ways to stay up-to-date with social media trends, such as following industry news sources, engaging in online communities, and participating in webinars or conferences. By staying informed and continuously learning, you’ll be better positioned to succeed in the dynamic world of social media management and develop an effective social media strategy.

Following Industry News

For social media managers who wish to remain updated on platform changes, new features, and best practices, regularly following industry news sources is a necessary habit. Some popular industry news sources include:

  • Social Times

  • Social Media Today

  • Buffer Blog

  • Hootsuite

  • TechCrunch Social

By subscribing to newsletters and keeping an eye on these sources, you’ll be able to track the latest trends and developments in the social media landscape.

In addition to following industry news sources, consider setting up Google Alerts for relevant keywords and topics in your field. This can help you stay informed about the latest news and trends as they arise, enabling you to adapt your strategies and stay ahead of the curve in the rapidly evolving world of social media.

Participating in Online Communities

Engaging in online communities and forums can provide valuable insights and help you stay informed about the latest trends and strategies in social media management. Online communities offer a platform to connect with other professionals in the field, share ideas, and learn from their experiences. Some communities you may consider joining include CMX Hub, LinkedIn groups, or utilizing online community management platforms such as Higher Logic and Zapnito.

When participating in online communities, here are some tips to keep in mind:

  • Be proactive, inquisitive, and provide constructive advice and feedback.

  • Engage with others in the industry and share your own experiences.

  • Expand your knowledge and build a network of like-minded professionals.

  • Seek support, advice, and potential job opportunities.

By following these tips, you can make the most out of your online community participation.


In conclusion, becoming a successful social media manager in 2023 requires a combination of skills, experience, and dedication to staying informed about the latest trends and developments in the industry. By honing your skills in content creation, data analysis, and platform management, building a strong portfolio, pursuing relevant education and certifications, and actively engaging in online communities, you’ll be well on your way to launching a successful career in social media management.

Don’t let a lack of experience hold you back. With the right mindset, determination, and continuous learning, you can achieve your dream of becoming a social media manager and make a lasting impact in the ever-evolving world of social media marketing.

Frequently Asked Questions

What does a social media manager do?

Social media managers oversee a company’s presence on social media platforms, developing strategies to increase followers, creating and overseeing campaigns, producing content, reviewing analytics and interacting with customers. They also manage accounts across multiple channels such as Facebook, Instagram, YouTube or TikTok.

How much do you pay a social media manager?

Social media management services typically cost anywhere from $14-$35 per hour for entry-level freelance social media managers, up to $250 per hour for advanced creators. For projects, costs can range from $400-$2,000 for small businesses and $500-$5,000 per month for larger businesses.

Is social media manager easy?

Social media manager is not as easy as it seems. It requires a lot of data analytics, strategy, and creativity to succeed in this role. There are also many different duties you have to keep up with such as creative copywriting and reporting on content. This challenging yet rewarding job is definitely worth the effort.

What skills are essential for a successful social media manager?

Successful social media management requires excellent content creation, data analysis, platform management, and an understanding of industry trends.

How can I build a strong social media management portfolio?

Create a personal brand, manage your own social media profiles, and gain experience through volunteer work or freelance projects to build a strong social media management portfolio.

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