Introduction to 2025 Lip Trends As fall makeup palettes deepen, the top beauty trends in 2025, including lip makeup, spotlight bold lips in gloss, matte, and velvet finishes, drawing from 90s inspired nostalgia as seen in Taylor Swift’s Wednesday season looks and monochromatic nude elegance. Beauty visionaries like Rea Ann Silva, Gabriella Elio, Steve Kassajikian, and Violette are championing these versatile looks, perfect for New York City streets or pairing with graphic liner for striking, cohesive vibes. Unlock expert tips to refresh your routine and achieve runway-ready results.
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Key Takeaways:
- Gloss finishes are making a comeback in 2025 with innovative high-shine formulas that offer lasting hydration; apply with a lip brush for even, enduring wear that enhances natural lip shape.
- Matte lips remain bold and timeless, featuring long-wear formulas in vibrant colors like deep berries and nudes, perfect for all-day confidence without fading.
- Velvet textures blend subtle shine and matte elegance for a luxe feel and velvet skin; pair with minimal eye makeup for balance, embracing sustainable, inclusive shades from diverse brands like Fwee and Unleashia.
The Gloss Finish Revival
The gloss finish is experiencing a robust resurgence in 2025, propelled by advancements in high-shine formulations that provide superior hydration and plumpness. This trend is substantiated by a 35% increase in sales for Rom&nd, according to Nielsen’s beauty industry reports.
High-Shine Product Innovations
Innovative high-shine lip products, such as Rom&nd’s Juicy Lasting Tint priced at $12, incorporate hyaluronic acid to deliver eight hours of hydration, surpassing traditional glosses in a 2024 Consumer Reports beauty evaluation.
| Product Name | Price | Key Features | Best For | Pros/Cons |
|---|---|---|---|---|
| Rom&nd Juicy Lasting Tint | $12 | Hyaluronic acid infusion, sheer color | Everyday wear | Pros: non-sticky, long-lasting; Cons: limited shades |
| Peripera Ink Airy Velvet | $10 | Lightweight gloss, plumping oil | Bold lips | Pros: airy feel; Cons: fades faster |
| Etude House Dear Darling Water Tint | $8 | Super boost hydration, volumizing gloss | Natural brows pairing | Pros: affordable; Cons: subtle shine |
| Nooni Heartful Lip Gloss | $15 | Glow reviver formula, glass shine | Icy glam | Pros: plumping effect; Cons: pricey for size |
| 3CE Soft Matte Lip Tint | $18 | Matte finish, buildable color | Versatile shades | Pros: comfortable wear; Cons: drying for some |
| Tony Moly Oh My Lip Tint | $9 | Fruit-infused, vibrant color | Casual use | Pros: cheap; Cons: patchy application |
| Super Lustrous Gloss | $14 | High shine, plumping lip | Evening wear | Pros: super lustrous shine; Cons: slightly sticky |
| Rouge Dior | $42 | Rich pigment, sheer color option | Luxe looks | Pros: iconic; Cons: premium price |
| Buttery Matte Lipstick | $16 | Buttery matte texture, long-wear | Daily matte | Pros: buttery soft; Cons: can dry |
| Slim Stick Gloss | $20 | Slim stick applicator, tinted balm | Quick touch-ups | Pros: precise; Cons: small quantity |
| Lip Nectar Tint | $13 | Lip nectar hydration, hyper gloss finish | Natural enhancement | Pros: nourishing; Cons: subtle color |
| Pop Lip Velvet | $11 | Pop lip color, matte tint | Casual fun | Pros: playful; Cons: transfers easily |
| Liquilust Lipstick | $25 | Liquid formula, lustrous shine | On stage performances | Pros: dramatic; Cons: needs blotting |
| The Slim Lipstick | $19 | The slim design, buildable | Versatile use | Pros: easy control; Cons: limited shades |
For individuals new to lip products, Rom&nd’s Juicy Lasting Tint facilitates a straightforward application via its tint-style swipe-and-go method, thereby minimizing layering errors in comparison to Peripera’s Ink Airy Velvet, which demands gentle blotting to ensure even, bold coverage. The Rom&nd product presents a gradual learning curve, making it well-suited for daily practice, whereas Peripera is recommended for users who have become comfortable with experimenting with plumping oils after approximately one week of use.
Application Tips for Lasting Gloss
To achieve 6-8 hours of lasting gloss, commence with a lip balm base, such as Burt’s Bees ($4), which enhances lip preparation for adhesion by 20%, according to a Beautyblender laboratory test.
- Proceed to gently exfoliate using the Sweed Beauty Lip Scrub tool (5 minutes; exercise caution to avoid over-scrubbing, which may cause irritation and dryness, a frequent error).
- Apply a lip oil primer, such as Fenty Beauty’s Gloss Bomb Primer ($18; a 1-minute application yields a 30% improvement in hydration, as evidenced by user trials).
- Layer lightweight gloss with a doe-foot applicator, such as Rare Beauty’s ($20; 30 seconds, followed by fingertip blending for blurred lines, diffused edges to prevent feathering).
- Set the application with translucent powder (e.g., Laura Mercier; 10 seconds) to promote extended wear.
A 2024 study in the Journal of Cosmetic Dermatology indicates that this routine prolongs gloss longevity by 40% relative to primer application alone.
Matte Finishes: Bold and Timeless
In 2025, matte finishes continue to serve as a fundamental element in beauty trends, valued for their striking and enduring aesthetic appeal. As reported by Marie Claire, interest in ruby red shades has surged, evidenced by a 40% increase in Pinterest saves.
Long-Wear Matte Formulas
Long-wear matte lip formulas, such as one of the best lipsticks, Urban Decay’s Vice Lipstick priced at $22, provide up to 10 hours of wear, as validated in a 2024 Vogue laboratory review for smudge-proof efficacy.
A 2023 study by the Cosmetic Ingredient Review indicates that 12-hour wear claims are substantiated for 70% of matte formulas when dimethicone concentrations remain below 5%, thereby minimizing irritation. To select and test such products effectively, follow these steps:
- Apply a swatch for two minutes to assess dimethicone compatibility, targeting a non-greasy texture.
- Layer the product thinly with a lip brush (one minute) to avoid cracking.
- Lightly mist with a setting spray for 15 seconds to enhance longevity.
Investing $20 in a high-quality matte formula like this one can yield annual savings of $50 on touch-up products. To prevent dry lips-a frequent issue-prepare the skin with a hyaluronic acid serum, a process that takes less than 30 seconds.
Color Trends in Matte Lips
Matte color trends for 2025 emphasize deep, rich hues for vampy lips such as vampy wine shades, influenced by korean lip aesthetics that have increased the popularity of brownish reds by 30% in TikTok trends.
A 2024 Allure survey indicates that 55% of beauty enthusiasts favor vampy wine shades for their sophisticated and alluring appeal. Brands such as Rom&nd’s Matte Lasting Lipstick collection exemplify this trend, providing accessible, Korean-inspired formulations.
To achieve optimal harmony with your skin tone, individuals with warm undertones should select earthy brownish reds, while those with cool undertones may opt for deeper ruby tones. For versatile matte options, the following comparison is provided:
| Shade | Description & Best For | Wear Time | Source |
|---|---|---|---|
| Orange Crush | Vibrant, warm tones | 8 hours | Sephora reviews |
| Rich Rose | Romantic, medium skin | 9 hours | Dior tests |
| Brownish Red | Earthy, 90s inspired | 10 hours | Urban Decay |
| Ruby Red | Classic bold, versatile | 12 hours | Maybelline |
Selections should be made based on undertone compatibility to ensure lasting confidence throughout the day.
Velvet Textures for Luxe Appeal
In 2025, velvet textures represent a luxurious hybrid finish, seamlessly integrating subtle sheen with matte depth. This development is underscored by the 28% surge in sales of Pat McGrath’s MatteTrance product following the Cannes Film Festival and on stage at Spike Valentino shows.
Velvet’s Unique Blend of Shine and Matte
The velvet formulation delivers a soft-focus effect, as exemplified by products such as Pat McGrath’s MatteTrance Lipstick ($39), which demonstrated a 70% shine-matte balance in independent swatch evaluations.
To optimize this effect, apply the product in thin layers over exfoliated lips to achieve even coverage that endures for 8-10 hours, according to a 2023 study in the Journal of Cosmetic Science, which found that velvet textures reduce the appearance of fine lines by 35%. For optimal outcomes, it is recommended to pair the lipstick with a lip primer, such as Urban Decay’s Quick Fix ($24), to minimize feathering.
Essential application practices encompass the following:
- Gentle exfoliation using a sugar scrub (once weekly for 1 minute) to promote lip smoothness;
- Precise outlining with a complementary lip pencil, such as Charlotte Tilbury’s Lip Cheat ($25);
- Blotting followed by sparing reapplication for maintenance and touch-ups.
In a practical application, a bride utilizing MAC’s Velvet Teddy ($20) experienced seamless, blur-resistant wear throughout a 12-hour ceremony, enhancing her confidence without the need for interim adjustments-providing twice the longevity compared to conventional matte formulations.
Pairing Velvet with Eye Makeup
The combination of velvet lips and graphic eyeliner yields a balanced icy glamour aesthetic, as exemplified by Gabriella Elio in the 2025 runway collections, thereby promoting overall facial harmony.
This look can be achieved by following these enumerated steps for optimal pairing:
- Pair velvet, moody lips with natural brows using the Anastasia Beverly Hills Brow Pencil (approximately 3 minutes; fill 20% lighter for a soft effect that frames the face without competing for attention).
- Apply cloud blush to the cheeks with a cream-based formula, such as Rare Beauty’s (1 minute; blend upward to create a monochromatic nude that integrates seamlessly with the icy color palette).
- Accentuate with graphic eyeliner from Urban Decay’s 24/7 line (30 seconds; maintain a thin, winged application to prevent overpowering the lips).
Common challenges include overly bold eye makeup clashing with the lips-reduce intensity by 50% to mitigate this. For further guidance, refer to Steve Kassajikian’s expert tips in Marie Claire and the 2024 eye-lip balance survey conducted by Allure, which reported a 65% success rate in achieving harmonious results.
Sustainable and Inclusive Options
In 2025, sustainable lip products will prioritize clean ingredients, with brands such as Fwee and Nooni offering 100% vegan tinted balms that reduce plastic waste by 50% through refillable packaging.
A 2024 report from the Ellen MacArthur Foundation highlights a 40% sustainability deficit in the beauty industry, emphasizing the need for inclusive practices to address this gap. The following presents five practical steps for selecting sustainable and inclusive lip products:
- Opt for broad shade ranges, such as Unleashia’s collection of over 20 tones designed to accommodate diverse skin types.
- Prioritize products with cruelty-free certifications, exemplified by Rouge Dior’s $45 hypoallergenic option.
- Choose packaging that is recyclable, as illustrated by Fwee’s $15 pop lip gloss.
- Select formulations incorporating plant-based hyaluronic acid to achieve enhanced luster.
- Support brands founded by diverse entrepreneurs, such as Rea Ann Silva’s and Gabriella Elio’s inclusive product lines.
Challenges include higher production costs, though bulk purchasing can generate savings of up to 20%. A New York City-based brand achieved 30% sales growth by adopting these practices, underscoring how inclusivity advances both ethical integrity and commercial success.
Celebrity and Runway Inspirations
Taylor Swift’s vampy wine lip look at the 2024 MTV Video Music Awards generated a 50% increase in searches for 1990s-inspired styles, resonating with the moody aesthetics of the Wednesday season as featured in Vogue.
To replicate Swift’s signature look, utilize Pat McGrath’s LiquiLust in the Vamped Up shade to achieve vampy lips through the blurred lines technique: begin by outlining with a deep berry lip pencil, blend inward for a diffused effect using a Beautyblender, and finish with a matte gloss overlay. This approach has garnered over 10 million social media impressions.
For a more budget-conscious alternative, substitute the $38 LiquiLust with e.l.f.’s $10 liquid lipstick or Urban Decay’s affordable matte options. The Cannes runways highlighted Violette’s icy glamour featuring ruby red tones, which, according to WGSN forecasts, has driven a 25% adoption rate for this trend.
The brownish red matte shade from Wednesday significantly increased Etude’s and Rom&nd’s sales by 40%, influenced by Netflix’s platform reach, alongside similar boosts for Peripera.
According to Vogue analytics, celebrity-inspired replications deliver three times the engagement return on investment compared to runway looks, achieved by streamlining techniques with accessible drugstore dupes to facilitate viral TikTok tutorials.
Checkout Matte vs Glossy Lipstick: Which Finish Is Right for …
Frequently Asked Questions
What are the top lip makeup trends in 2025?
The top lip makeup trends in 2025: gloss, matte & velvet finishes are dominating the beauty scene, offering versatile options for every mood and occasion. Gloss provides a shiny, hydrated look, matte delivers a bold, long-lasting pigment, and velvet strikes a balance with a soft, suede-like texture that’s both elegant and comfortable.
How can I incorporate gloss finishes into my daily lip routine for 2025 trends?
For the top lip makeup trends in 2025: gloss, matte & velvet finishes, start your day with a clear gloss over nude lipstick for a natural shine, or layer it on bold colors for evening glam. Use a lip primer underneath to prevent feathering and ensure all-day wear without stickiness.
What’s the best way to achieve a matte lip look following 2025 trends?
In the top lip makeup trends in 2025: gloss, matte & velvet finishes, matte lips are perfected by exfoliating first, applying a liquid matte lipstick, and blotting for a velvety base. Opt for hydrating formulas to avoid dryness, and pair with minimal eye makeup for a striking focal point.
How does the velvet finish differ from gloss and matte in 2025 lip trends?
The top lip makeup trends in 2025: gloss, matte & velvet finishes highlight velvet as a hybrid-less shiny than gloss but softer than matte, mimicking a luxurious fabric texture. It’s ideal for blurred ombre effects; apply with a brush for precision and set with a light powder for longevity.
Which lip products should I invest in for the 2025 gloss, matte, and velvet trends?
To stay ahead with the top lip makeup trends in 2025: gloss, matte & velvet finishes, invest in multi-use balms like Fenty Beauty’s gloss bombs for shine, Charlotte Tilbury’s matte revolution lipsticks for bold color, and Pat McGrath’s velvet noir for that plush feel. These versatile picks suit all skin tones and last through meals.
How do I maintain these 2025 lip finishes throughout the day?
Maintaining the top lip makeup trends in 2025: gloss, matte & velvet finishes requires touch-ups: reapply gloss every few hours for hydration, use a matte setting spray to lock in pigment, and blot velvet lightly to preserve its soft texture. Always carry blotting papers and a clear gloss for quick fixes on the go.
