Every time you start an unsecured browsing session, dozens of different groups can track your activity. That tracking starts with your internet service provider. Every connection you establish online is filtered through your ISP’s servers, meaning they can see every page visit, link click, and more. This information is incredibly valuable to them in two ways. First, they can use it to conduct research on their customers, allowing them to modify their services accordingly. Second, and more insidiously, your private data makes your ISP money. They can sell it to third-parties like government organizations and advertisers.
You Want to Avoid Tracking